Sony Announces New Electronics Scrappage Scheme for the World Cup Read more at Suite101: Sony Announces New Electronics Scrappage Scheme for the Worl
Saturday, July 17, 2010
Following the success of Sony's TV scrappage scheme in 2009, the company has announced a new deal to start on the 29th April 2010. This allows consumers to exchange their old electronics equipment to buy new Sony models at a discounted price. How will this work and how much can people save?
How Will the Sony Trade-in Scheme Work?
The scrappage scheme runs from the 29th of April 2010 until the day of the World Cup final on the 11th of July. Designed to tie in with people's desire to upgrade their equipment for the tournament, this could see some save up to £150 when they buy something from the manufacturer. It may also go some way to cutting back on the number of electrical items dumped into landfill sites when they are replaced.
Consumers simply have to check out offers that may suit their needs and take their old equipment into a Sony store or participating retail partner. The company has also set up measures to help some that may not be able to easily take items to stores themselves.
What Kinds of Deals are Sony Offering in the Electronics Scrappage Scheme?
The deals on offer cover a range of TVs, Blu-ray players, DVD recorders, Bravia products (Essentials, Network TV, Cinematic TV), home theatre systems, cameras, camcorders, Walkmans, headphones and pocket readers. Discounts range from £5 to £150 depending on the items purchased.
Trade-in Electronics at Sony Centres, John Lewis, Tesco Extra, Comet and Curry's
Consumers can use Sony Centres to make their swap/new purchase. Those that don't have a shop near them can also go to other retail outlets that are participating in the scheme. At the moment these include John Lewis, Tesco Extra, Comet and Curry's. Some independent stores may also be able to arrange a deal if they have been approved to take part by Sony.
Can Only Sony Equipment be Exchanged to Get a Discount Deal?
The items used to get the discounts do not need to be made by Sony. There also seems to be no conditions set on the working order of equipment to be scrapped. Consumers can use any relevant item to get a discount deal on a new model even if it isn't fully operational.
This kind of electronics scrappage scheme seemed to work well for Sony last year. Their previous Bravia offer saw model figures rise by 150%. The company is obviously hoping to tap into those looking to buy new equipment for the World Cup and those that would like to dispose of old items more responsibly. Last year's initiative saw other manufacturers offer similar deals although no new takers have entered the market just yet.
SOURCE:
http://news.suite101.com/article.cfm/sony-announces-new-electronics-scrappage-scheme-for-the-world-cup-a230981
How Will the Sony Trade-in Scheme Work?
The scrappage scheme runs from the 29th of April 2010 until the day of the World Cup final on the 11th of July. Designed to tie in with people's desire to upgrade their equipment for the tournament, this could see some save up to £150 when they buy something from the manufacturer. It may also go some way to cutting back on the number of electrical items dumped into landfill sites when they are replaced.
Consumers simply have to check out offers that may suit their needs and take their old equipment into a Sony store or participating retail partner. The company has also set up measures to help some that may not be able to easily take items to stores themselves.
What Kinds of Deals are Sony Offering in the Electronics Scrappage Scheme?
The deals on offer cover a range of TVs, Blu-ray players, DVD recorders, Bravia products (Essentials, Network TV, Cinematic TV), home theatre systems, cameras, camcorders, Walkmans, headphones and pocket readers. Discounts range from £5 to £150 depending on the items purchased.
Trade-in Electronics at Sony Centres, John Lewis, Tesco Extra, Comet and Curry's
Consumers can use Sony Centres to make their swap/new purchase. Those that don't have a shop near them can also go to other retail outlets that are participating in the scheme. At the moment these include John Lewis, Tesco Extra, Comet and Curry's. Some independent stores may also be able to arrange a deal if they have been approved to take part by Sony.
Can Only Sony Equipment be Exchanged to Get a Discount Deal?
The items used to get the discounts do not need to be made by Sony. There also seems to be no conditions set on the working order of equipment to be scrapped. Consumers can use any relevant item to get a discount deal on a new model even if it isn't fully operational.
This kind of electronics scrappage scheme seemed to work well for Sony last year. Their previous Bravia offer saw model figures rise by 150%. The company is obviously hoping to tap into those looking to buy new equipment for the World Cup and those that would like to dispose of old items more responsibly. Last year's initiative saw other manufacturers offer similar deals although no new takers have entered the market just yet.
SOURCE:
http://news.suite101.com/article.cfm/sony-announces-new-electronics-scrappage-scheme-for-the-world-cup-a230981